Omniyat does not build buildings. It builds categories. The Lana by Dorchester Collection redefined ultra-luxury branded residences in Dubai. VELA and VELA Viento set a new benchmark for waterfront living on Marasi Bay. Now, with Enara — Omniyat’s first commercial project and the anchor office tower of the Marasi Bay masterplan — the developer has turned its attention to a question the Dubai market has never answered convincingly: what does a truly world-class private office look like in this city?
The answer stands 22 storeys and 120 metres above Business Bay on Marasi Drive, with 34 whole-floor offices and bespoke triplex suites, each with private landscaped terraces, Marasi Bay and Burj Khalifa views, and a 28,451 sq ft Private Members’ Club spanning the lower levels. Enara is not a conventional office purchase — it is a corporate prestige asset structured for principals, family offices, and multinational boardrooms who demand that their Dubai headquarters reflects the weight of their global enterprise.
Omniyat itself confirms the market’s verdict: Enara is nearly fully sold out, just months after launch. This article is for the buyers who are still considering — and for investors who want to understand what the resale audience for a Marasi Bay office floor looks like in 2027 and beyond. First, orient yourself with the full landscape of Dubai’s top off-plan commercial and residential projects before zooming in on Enara’s unique proposition.
Project Snapshot: Enara by Omniyat at a Glance
| Detail | Specification |
| Developer | Omniyat (via subsidiary Forty Two Downtown Real Estate Developments) |
| Master Developer | Dubai Properties Group |
| Architect / Consultant | KEO International Consultants |
| Asset Type | Ultra-luxury Grade A commercial offices (freehold) |
| Location | Marasi Drive, Marasi Bay, Business Bay — Burj Khalifa District |
| Tower Height / Floors | 120 metres / 22 storeys above ground |
| Total Office Spaces | 34 offices — Grand Offices, Ultra-Grand Offices, and Premium Bespoke Triplex Offices |
| Grand Offices (15 units) | 8,321 – 10,226 sq ft per floor — shell and core, single-tenancy |
| Ultra-Grand Offices (9 units) | 10,500 – 11,829 sq ft — can expand into duplex via voids/staircases |
| Bespoke Triplex Offices (2 units) | ~38,630 sq ft — three floors connected by private staircases |
| Private Members’ Club | Levels 1–2 | 28,451 sq ft | Michelin dining, spa, bar lounge, sky deck, fitness, business lounge |
| Landscaped Terraces | Private landscaped terrace on every office floor (200,000 sq ft total landscaping) |
| Parking | 595 dedicated spaces across 6 basement levels |
| Smart Tech | Smart Building Management System (BMS), number-plate-activated AC, 12 high-speed lifts |
| Sustainability | LEED Platinum pre-certified, WiredScore Platinum, SmartScore Platinum, WELL Platinum target |
| Payment Plan | 70/30 construction-linked — 70% during construction, 30% on handover |
| Handover | Q4 2027 (estimated December 2027) |
| Market Status | Nearly fully sold out — secondary market/resale allocations only |
Enara is a commercial freehold development. Omniyat confirms the project is near full acquisition. Resale opportunities exist through secondary market listings. Confirm current availability with the authorised sales team.
Omniyat’s Commercial Debut: Why This Matters
Omniyat entered the Dubai market in 2005 and built its reputation methodically — one architectural landmark at a time. The Lana, Dorchester Collection, Dubai, became the city’s most awarded ultra-luxury residence. VELA and VELA Viento redefined waterfront branded living. Each project sold out. Each project set a new price ceiling for its category. And each project left the same residue: a resale premium for buyers who entered at launch.
Enara is that cycle repeating — this time in commercial real estate. It is Omniyat’s first office project, built with the same principles that govern everything in the portfolio: architectural restraint, extreme specification, global sustainability credentials, and exclusivity by unit count. With only 34 offices across 22 floors, Enara is arguably the most intimate ultra-luxury commercial building Dubai has ever launched. That intimacy is both a design statement and a structural investment argument: supply is capped and cannot be replicated by competitors on the same waterfront plot.
The building sits within Omniyat’s broader Marasi Bay masterplan — which includes The Lana, VELA, VELA Viento, and the forthcoming Marasi Bay Island: Downtown Dubai’s first exclusive beach club, floating parks, private marina access, and waterfront pavilions. Buying into Enara is buying the corporate anchor of that ecosystem — the prestige office address that serves the boardrooms of the same families and institutions that own residences in The Lana next door. For context on how Omniyat’s residential masterplan has performed, explore Dubai’s hottest off-plan developments of 2025.
The Three Office Categories: What You Are Actually Buying
| Office Category | Units Available | Floor Area | Indicative Price* | Expansion |
| Grand Office | 15 | 8,321 – 10,226 sq ft | AED 49M – 65M+ | Floor only |
| Ultra-Grand Office | 9 | 10,500 – 11,829 sq ft | AED 65M – 93M+ | Duplex option |
| Bespoke Triplex Suite | 2 | ~38,630 sq ft | On request | 3 floors |
| Private Members’ Club Access | All owners | 28,451 sq ft (shared) | Included | — |
*Indicative price ranges based on secondary market listings on Bayut (AED 49,272,226 – AED 92,972,222) and published market data as of Q1 2025. All offices are delivered shell and core with an optional Omniyat fit-out service. Prices subject to change.
Every office in Enara — from the most modestly sized Grand Office on a lower floor to the bespoke Triplex on the upper levels — is a single-tenancy whole-floor plate with direct private lift access. There are no shared corridors, no common reception areas for multiple tenants, and no shared airspace with a competitor. This is the physical privacy and security that multinational corporate principals, family offices, sovereign wealth fund branches, and law firm partnerships cannot find in any other Business Bay address. Understanding more about how to evaluate commercial off-plan properties in Dubai is essential before committing at this level.
Location: Marasi Drive — The Address That Delivers
Business Bay has evolved. What was once Dubai’s central business district in formation is now one of the world’s most traded real estate sub-markets — with over AED 51.1 billion in property transactions in August 2025 alone, according to DLD data. But within Business Bay, Marasi Drive is a sub-address apart. It is the waterfront promenade spine of Marasi Bay — lined with Omniyat’s masterplan, facing the Dubai Water Canal, and within seven minutes’ walking distance of Dubai Mall and the Burj Khalifa. The canal boardwalk, floating restaurants, and the forthcoming Marasi Bay Island beach club make this the most lifestyle-integrated corporate address in Dubai.
Connectivity: Enara by Omniyat — Key Distances
| Destination | Approx. Travel Time |
| Dubai Mall / Dubai Fountain | 7 minutes on foot / 3 minutes by car |
| Business Bay Metro Station | 5 minutes on foot |
| Burj Khalifa / Downtown Dubai | 8 minutes by car |
| DIFC | 10 minutes by car |
| Sheikh Zayed Road | 3 minutes by car |
| Dubai International Airport (DXB) | 16 minutes by car |
| Palm Jumeirah / Burj Al Arab | 22 minutes by car |
| Al Maktoum International Airport | 42 minutes by car |
| The Lana (Dorchester Collection) Hotel | Adjacent — same masterplan |
| Dubai Ferry (Marasi Bay stop) | Walking distance |
Travel times are estimated under normal traffic conditions. Proximity to the Business Bay Metro Station places Enara within the RTA metro network for senior staff and client visits.
The Business Bay Metro Station five-minute walk, is not incidental — it enables leadership teams to draw from Dubai’s full professional talent pool without restricting hiring to car-owning candidates. The Marasi Bay water taxi and ferry connection adds a third transit mode unique to this waterfront address. For a comprehensive view of Dubai’s most strategically located investment zones, read about the top locations for off-plan property investment in Dubai.
The Commercial Market Case: Grade A Offices in Business Bay 2025
The numbers behind Dubai’s Grade A commercial office market in 2025 are unusually compelling, and Enara sits at the apex of that market. Here is the data that underpins the investment thesis:
| Market Metric | Business Bay / Marasi Drive | Broader Dubai Average |
| Grade A Office Gross Rental Yield | 8 – 10% | 6 – 8% |
| Prime Office Occupancy Rates | 90%+ | ~85% |
| Capital Value Appreciation (Prime, 2025) | 8 – 12% per annum | ~5 – 9% |
| Rental Growth at Renewal (Grade A) | Up to 20% at renewal (2025) | 10 – 14% avg (DLD 2025) |
| Typical Tenant Lease Term | Multi-year (3–7 years) | 1–3 years |
| Supply of Grade A+ Waterfront Offices | Structurally constrained — very limited | Growing but below demand |
| Tax on Rental Income (Individual) | Zero | Zero |
Data sourced from CRC Property, Arabian Business, DLD transaction reports, and market research Q1–Q3 2025. Individual asset performance will vary based on tenant profile, lease structure, and market conditions.
The most structurally important data point is Grade A occupancy above 90% in Business Bay and DIFC. With a limited supply of whole-floor, private-lift-access offices available anywhere in Dubai — let alone on Marasi Drive — well-specified office floors in prime waterfront towers command multi-year leases from institutional tenants who do not move cheaply or quickly. The multi-year lease structure converts a commercial purchase into a predictable, long-duration income asset — a profile that appeals as much to family offices as to corporate owner-occupiers. Understand how to evaluate investments like this with our full guide to investing in off-plan properties in Dubai.
Who Buys Enara? Four Precisely Defined Buyer Profiles
1. The Corporate Owner-Occupier — Boardroom as Brand Statement
The most natural buyer for Enara is the business principal who understands that your headquarters is your first client impression. Law firms, private equity houses, family offices, wealth management boutiques, trading desks, and C-suites of regional multinationals all face the same problem in Dubai: there is nowhere to headquarter that matches the ambition of the enterprise. DIFC is sought-after but increasingly expensive and saturated. Downtown towers are compromised by multi-tenancy. Enara solves this — a single-tenancy whole floor with a private lift, your own landscaped terrace, direct access to a Michelin-starred private members’ club for client entertainment, and Burj Khalifa views from the boardroom. For companies whose clients are wealth managers, sovereign funds, or C-suite decision-makers from global multinationals, the office environment communicates credibility before a word is spoken.
2. The Commercial Real Estate Investor — Income Plus Appreciation
For buyers who do not intend to occupy, Enara is a commercial income asset with institutional tenant quality. Grade A waterfront office floors on Marasi Drive, delivered by Omniyat, with LEED, WiredScore, and WELL Platinum certifications, qualify for the tenant universe that includes multinational banks, global law firms, Fortune 500 regional HQs, and fintech platforms — all of which sign multi-year leases at premium rents. Gross rental yields for Grade A Business Bay offices run 8–10% in 2025, with renewal escalations of up to 20% reported on premium addresses. Add 8–12% annual capital value appreciation in the prime commercial segment, and the total-return case for patient commercial investors is compelling. Zero income tax on rental receipts further boosts net yield against global comparables.
3. The Family Office — Parallel Commercial and Residential Portfolio
Across Dubai’s ultra-luxury residential masterplans — The Lana Residences, VELA, VELA Viento — a specific buyer archetype has emerged: the GCC, European, or South Asian family office that uses Dubai as a base of operations for regional wealth management. These buyers have already secured a residence in Omniyat’s masterplan — or are about to. Enara gives them the adjacent commercial infrastructure: a headquarters space from which to manage the family enterprise, within walking distance of their residence, serviced by the same private members’ club, and secured by the same Omniyat quality assurance. This is live-work integration at the ultra-luxury tier — a concept that Omniyat’s Marasi Bay masterplan has been architected to enable from the beginning.
4. The Institutional or HNWI Capital Allocator — Diversified Dubai Exposure
Commercial real estate in Dubai sits in an unusual global position in 2025: zero capital gains tax, zero personal income tax, zero withholding tax on dividends, with Grade A yields of 8–10% — more than double what comparable trophy assets yield in London, Paris, Singapore, or New York. For sovereign wealth fund sub-accounts, endowments, and HNWI capital allocators looking to increase real asset exposure in a low-tax, politically stable jurisdiction, a Marasi Bay whole-floor office in Dubai’s only Omniyat commercial tower is a defensible, low-competition allocation. The near-sellout confirms that this buyer universe already understands the opportunity. What the secondary market now offers is an entry at post-launch pricing — with full knowledge of Omniyat’s delivery trajectory.
The Resale Audience: Who Buys Enara From You at Handover?
A commercial asset at this ticket size demands a clear exit thesis. The resale audience for a Marasi Bay office floor at handover — and in the years that follow — is well-structured:
| Resale Buyer Profile | Why They Acquire at Handover and Beyond |
| Multinational Corporate HQs | Global companies relocating or expanding regional HQs to Dubai benefit from a ready-to-fit-out, private-lift, whole floor with Grade A sustainability credentials — a specification their corporate real estate teams specifically mandate. |
| GCC Family Offices — First-Time Dubai Commercial Buyers | Family offices that deferred at launch due to due diligence timelines will re-enter at secondary market pricing once the building is delivered — accepting a slightly higher price per sq ft in exchange for verified delivery and fit-out optionality. |
| Commercial Real Estate Funds | Institutional fund managers targeting Dubai commercial exposure prefer to buy completed, tenanted assets to demonstrate immediate income to LPs. A delivered Enara floor with a multi-year corporate tenant in place is a near-perfect fund-grade commercial asset. |
| DIFC-Overflow Tenants Seeking Prestige | As DIFC command rents continue to escalate, tenants facing renewal who cannot justify the rate increase turn to Business Bay’s top-tier waterfront addresses. Enara — as the only Omniyat commercial asset on Marasi Drive — will be the first call for displaced DIFC tenants seeking equivalent prestige at competitive rents. |
| Omniyat Residential Owners — Campus Effect | Buyers who own in The Lana Residences, VELA, or VELA Viento and operate businesses may purchase Enara floors at the secondary market to complete the live-work ecosystem within the same masterplan. This ‘campus effect’ creates a captive resale demand pool that is unique to the Marasi Bay cluster. |
The concentration of qualified institutional and HNWI resale buyers — combined with structural scarcity of comparable product on Marasi Drive — supports a well-protected exit for original Enara investors.
The structural scarcity argument is not marketing rhetoric. Marasi Drive is finite, and Omniyat’s master plan is the dominant landowner. A competitor cannot simply launch an equivalent Grade A whole-floor office building next door — the land is allocated, and the regulatory and design timeline for a comparable project is five to seven years minimum. Buyers who hold an Enara floor to 2028 and beyond are selling into a market where the next comparable product does not yet exist.
The 70/30 Payment Plan: How the Cash Flow Works
Enara’s construction-linked 70/30 payment plan is structured to align buyer commitments with verified progress milestones:
| Milestone | Payment % | On an AED 50M Unit (AED) |
| On Booking (EOI) | 10% | 5,000,000 |
| During Construction (milestone-linked) | 60% | 30,000,000 |
| On Handover (Q4 2027) | 30% | 15,000,000 |
| DLD Registration Fee | 4% (separate) | ~2,000,000+ |
Illustrative cash flow based on a AED 50M purchase price. Actual price and milestone schedule confirmed at SPA signing. DLD fee of 4% is payable at registration and is not included in the above purchase price figures.
With 70% of the price paid during construction, buyers carry the majority of the financial commitment before handover. This is standard for commercial freehold in Dubai’s off-plan market and reflects the developer’s investment in construction-phase capital. Buyers utilising corporate balance sheet financing or commercial mortgage products should engage UAE commercial lenders — or international banks with Dubai branches — well ahead of the construction milestone schedule. The 30% handover balance must be liquid and pre-arranged. Read more about how off-plan payment plans work in Dubai before engaging the purchase process.
Sustainability Credentials: The Certification Stack That Matters
Enara’s sustainability stack is not window dressing — it is a material asset driver in 2025 and beyond. Global corporate tenants — particularly multinational banks, ESG-mandated funds, and Fortune 500 occupiers — increasingly require their Dubai offices to carry verified green credentials as part of their Scope 3 emissions reporting and ESG compliance frameworks. A building without LEED or WELL certification is structurally disqualified from the tenant universe that pays the highest rents and signs the longest leases. Enara is designed to carry:
| Certification | What It Means for Tenants and Asset Value |
| LEED Platinum (Pre-Certified) | Leadership in Energy & Environmental Design — the global benchmark for sustainable buildings. Platinum is the highest level, qualifying Enara for ESG-mandated corporate tenants. |
| WiredScore Platinum | Certifies digital connectivity infrastructure — fibre capacity, redundancy, wireless coverage. Critical for financial services, tech, and media tenants who cannot tolerate connectivity risk. |
| SmartScore Platinum | Certifies smart building technology integration — BMS, automated systems, occupant-centric apps. The highest level is achieved by fewer than 3% of buildings globally. |
| WELL Platinum (Target) | WELL certification addresses air quality, water, nourishment, light, movement, thermal comfort, and mind. Premium WELL environments demonstrably improve employee productivity and retention — a key selling point for corporate HR teams. |
Certification targets are pre-certified at the design stage; final certifications are subject to completion inspections. Buyers should confirm certification status at contract stage.
Buildings achieving Platinum across all four frameworks — LEED, WiredScore, SmartScore, and WELL — represent a genuinely rare global category. Enara’s position in this category is a structural rent premium driver that compounds over the asset’s lifecycle as ESG corporate mandates tighten globally.
Honest Assessment: What Buyers Must Consider
Ticket size is transformative. Grand Offices start at approximately AED 49M, with Ultra-Grand Offices and Triplex Suites ranging well into the AED 90M+ bracket. This is corporate treasury or ultra-HNWI territory — not a retail investment product. Buyers must have clear plans for either an occupation, a lease-up, or a hold strategy before committing.
Secondary market only. Omniyat confirms Enara is nearly fully sold out from developer inventory. Available units are secondary market resale listings, which carry seller premiums above launch pricing. Buyers must conduct careful due diligence on the original SPA terms, outstanding construction milestone payments, and resale transfer costs before transacting. Always work with a RERA-registered agent and qualified legal counsel.
Shell and core delivery. All offices are delivered shell and core — bare concrete and services stub-outs only. Fit-out cost must be budgeted separately: Grade A fit-out in Dubai typically costs AED 200–500+ per sq ft, depending on specification. On an 8,321 sq ft Grand Office, that is an additional AED 1.7M – 4.2M of capital commitment beyond the purchase price. Omniyat offers an optional fit-out service, but buyers may alternatively commission their own design team.
Leasing timeline. For investor-buyers who plan to lease rather than occupy, the tenant search and lease negotiation process for whole-floor corporate offices typically takes 6–18 months post-handover. Budget for a void period and structure financing accordingly. Read our guide on what every buyer needs to know before purchasing off-plan in Dubai to ensure your due diligence framework is complete.
Register Your Interest in Enara by Omniyat Today
Enara is nearly fully acquired. The window for secondary market entry is open — but the number of available whole-floor offices on Marasi Drive is, by design, structurally finite. Whether you are a corporate principal seeking Dubai’s finest headquarters address, a commercial real estate investor targeting Grade A yield, or a family office completing the Marasi Bay live-work ecosystem, this is the project that completes the picture.
Fill in the enquiry form on prelaunch.ae today, and our team will connect you with current secondary market availability, floor-by-floor pricing, and tailored acquisition guidance for Enara by Omniyat.
📞 Phone: (+971) 52 341 7272
📧 Email: [email protected]
→ Submit your enquiry now at prelaunch.ae
Frequently Asked Questions
Q1: What type of property is Enara by Omniyat?
Enara is a freehold commercial office building — not residential. It consists of 34 whole-floor, single-tenancy office spaces in three categories: Grand Offices (8,321–10,226 sq ft), Ultra-Grand Offices (10,500–11,829 sq ft), and two Bespoke Triplex Suites (~38,630 sq ft). It also contains a 28,451 sq ft Private Members’ Club across Levels 1 and 2.
Q2: What is the starting price for Enara by Omniyat?
Based on secondary market listings as of Q1 2025, offices in Enara are listed in the range of AED 49,272,226 to AED 92,972,222. Omniyat reports the project is nearly fully sold out from developer allocation; available units are through the secondary resale market, where premiums above original launch pricing apply.
Q3: When is Enara by Omniyat expected to be handed over?
Enara’s handover is scheduled for Q4 2027 (estimated December 2027). The project is under active construction, with foundation piling already complete from prior works on the same plot. The construction-linked payment plan milestones are tied to verified build progress.
Q4: What are the sustainability certifications at Enara?
Enara is targeting the highest available certifications in four frameworks: LEED Platinum (sustainability), WiredScore Platinum (digital connectivity), SmartScore Platinum (smart building technology), and WELL Platinum (occupant health and wellbeing). Achieving Platinum across all four is extraordinarily rare globally and positions Enara for the ESG-mandated corporate tenant universe.
Q5: Who is the target buyer for Enara by Omniyat?
Enara is designed for four primary buyer profiles: corporate owner-occupiers seeking a prestige whole-floor headquarters; commercial real estate investors targeting institutional-grade rental income; family offices building a live-work ecosystem within Omniyat’s Marasi Bay masterplan; and institutional capital allocators seeking Dubai commercial exposure with 8–10% yield potential and zero capital gains tax.
Q6: What does ‘shell and core’ delivery mean for buyers?
Shell and core means offices are delivered as bare, unfinished structural spaces — with concrete floors, ceilings, and live services stub-outs, but no interior fit-out. Buyers must commission and fund their own fit-out separately. Grade A office fit-out in Dubai typically costs AED 200–500+ per sq ft, depending on specification. Omniyat offers an optional in-house fit-out service as an alternative.
