Hottest off plan projects to watch in 2025

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Looking ahead, 2025 is set to bring a fresh wave of project launches in Dubai. Developers are lining up new offerings to meet the sustained demand. Here are some of the top upcoming off-plan projects in 2025 (and late 2024) that investors and homebuyers should keep on their radar:

  • The Oasis by Emaar – Ultra-Luxury Villas in a New Lifestyle Community: First announced in mid-2023, The Oasis is Emaar’s ambitious new development located in Dubailand, roughly 20 minutes from Downtown. Slated to officially launch sales in 2024/2025, this project will feature over 7,000 villas and mansions centered around vast water lagoons and lush greenery. It’s positioned as an exclusive resort-style community for the elite, with mansions expected to be priced in the tens of millions (AED). The Oasis will also host luxury hotels and retail areas. With Emaar’s brand and the unique concept (imagine a desert oasis with flowing waterways and high-end estates), this is arguably the marquee project of 2025. Expected completion will be in phases, likely starting 2027 onward. Investors eye this for long-term capital growth and the prestige factor – it’s being dubbed a “Beverly Hills of Dubai.” (Off-plan sales dominate 63% of Dubai home sales in 2024)
Dubai downtown
  • Palm Jebel Ali – Phase 2 Developments by Nakheel – Reviving the Palm, Bigger than Ever: Nakheel’s revival of Palm Jebel Ali has turned heads. In late 2023, they launched initial villa plots to end-users which sold out swiftly. In 2025, we anticipate dedicated villa communities and possibly apartments on Palm Jebel Ali to be offered to investors. Palm Jebel Ali is twice the size of Palm Jumeirah and is planned to have expansive beachfront residences and entertainment zones. One early project expected is “Jebel Ali Village on the Palm” (name TBC) – a gated community of luxury villas on one of the fronds. Additionally, Nakheel may launch one or two branded residence towers on the crescent or trunk of Palm Jebel Ali. Prices are expected to be steep (villas likely starting from AED 18M+), but given the success of Palm Jumeirah, demand will be global. This is a long-term development (10+ year horizon), but early investors could reap huge rewards as the island takes shape through the rest of the decade.
  • Dubai Islands Projects – Waterfront Living in the New North Dubai: Formerly known as Deira Islands, Dubai Islands (by Nakheel) comprises five interconnected islands on Dubai’s northern coastline. After rebranding, Nakheel is pushing new projects here. One notable launch aimed for 2025 is “Dubai Islands Beachfront Residences” – mid-rise apartments and townhouses by the water, offering more affordable beachfront living than the Palm. For example, a project named Villa Del Divos Residences (by a sub-developer Mr. Eight) on Dubai Islands has been marketed starting from AED 2.3M for luxury townhouses (188 Upcoming Projects in Dubai 2025). With the islands’ proximity to old Dubai and the planned addition of marinas and resorts, investors looking for waterfront off-plan options may find good value here. Expect handovers around 2026-2027 for those launching in 2025.
  • Dubai Islands Projects – Waterfront Living in the New North Dubai: Formerly known as Deira Islands, Dubai Islands (by Nakheel) comprises five interconnected islands on Dubai’s northern coastline. After rebranding, Nakheel is pushing new projects here. One notable launch aimed for 2025 is “Dubai Islands Beachfront Residences” – mid-rise apartments and townhouses by the water, offering more affordable beachfront living than the Palm. For example, a project named Villa Del Divos Residences (by a sub-developer Mr. Eight) on Dubai Islands has been marketed starting from AED 2.3M for luxury townhouses (188 Upcoming Projects in Dubai 2025). With the islands’ proximity to old Dubai and the planned addition of marinas and resorts, investors looking for waterfront off-plan options may find good value here. Expect handovers around 2026-2027 for those launching in 2025.
  • Sobha Hartland 2 – New Villas and Townhouses: Sobha will continue its expansion with Hartland 2, and 2025 will likely see new clusters of villas released. In late 2024, Sobha opened “Sobha Reserve” (a luxury villa enclave in Wadi Al Safa area, near Arabian Ranches) which was very well received. Building on that, Hartland 2 (located just across from the original Sobha Hartland) will feature larger plot villas, greenery, and lagoon elements. The next phases of off-plan sales in Hartland 2 could be announced in 2025. Given Sobha’s rep, these will be targeted at end-users and investors who want quality family homes – expect prices starting ~AED 8M for 4-bedroom villas, with completions around 2026-27.
  • Downtown Dubai / Business Bay New Towers: The downtown area isn’t slowing down – even with limited plots, developers find ways to add new towers. In 2025, DAMAC’s Volta Tower on Sheikh Zayed Road (near Business Bay) is expected to formally launch – it’s pitched as a high-rise with “active lifestyle” amenities (climbing walls, sky run track, etc.). Also, Omniyat (a boutique luxury developer) is rumored to launch a new high-end residential tower in Downtown after the success of The Residences Dorchester and One at Palm. EMAAR might also release one of its last Downtown plots – possibly a new tower near the Opera District or alongside the boulevard. These downtown projects typically feature luxury apartments with prices starting at AED 2M+ for one bedrooms. Completion would likely be 3-4 years from launch (2028-ish), but investor appetite remains strong due to Downtown’s global desirability.
  • Dubai Marina & Emaar Beachfront – Upcoming Towers: In Dubai Marina, one notable launch is Marina Cove by Emaar, which was listed as “coming soon” in some agent circles. It promises “uninterrupted skyline views” and will likely be a premium residential tower on one of the last remaining marina plots. Price guidance is not official, but expect ~AED 2M starting for 1BRs (188 Upcoming Projects in Dubai 2025), and completion by 2027-2029. Over at Emaar Beachfront, after delivering several towers by 2025, Emaar might launch final towers on that island – possibly including an Address-branded beachfront hotel & residences. Given every previous tower on Beachfront sold out (to both investors and end-users), new releases here will likely be oversubscribed. This area offers a mix of investment appeal (high rental for holiday homes) and lifestyle appeal (private beach), so any 2025 project here is a hot ticket.
  • Affordable Apartment Communities (JVC, Dubailand): On the more affordable end, 2025 will see continuous launches in Jumeirah Village Circle (JVC)Dubailand (Arjan, Dubailand Oasis), and Dubai South by developers like Danube, Azizi, Binghatti, and even some newer players. For example, Danube might follow up its 2023 launches (Fashionz, Elitz 2) with another project offering studios from ~AED 500k and lengthy post-handover payment plans – ideal for investors with smaller budgets. One expected project is Danube’s “X” Tower (name TBD) in JVC which will likely come with the usual Danube formula of lots of amenities (lazy river pool, health club, etc.) and small unit sizes to keep absolute prices low. These projects typically complete ~3 years from launch. While they don’t make headlines like the luxury projects, they are incredibly important as they cater to the huge mid-income rental market. Investors often snap up multiple units due to low entry price and decent rental yields.
  • Other Niche Projects: A few other buzzworthy projects include Keturah Reserve in Meydan (phase 2 launching in 2025, offering high-end wellness-focused townhouses – phase 1 sold out due to its unique wellness amenities and design-centric approach), MAG 777 in Dubai Sports City (a new affordable apartment project launched by MAG with units from AED 400k (2025)), and Binghatti’s next “hyper tower” collaboration (after Bugatti Residences, Binghatti hinted at another branded tower potentially with a luxury watch or car brand). Each of these targets a specific investor niche – for instance, Keturah for design-conscious luxury buyers, MAG for yield-focused investors, Binghatti hyper tower for speculative high-end buyers who want something iconic.

Latest Launches Recap (Late 2024 into 2025): To illustrate the momentum, here are a few concrete examples of off-plan launches around the turn of 2024/2025:

  • In January 2025, a luxury development “Vivanti Residences” in Jumeirah Village Circle (JVC) was launched, featuring 580 smart homes (studios, 1 & 2BR apartments) with biophilic design and vertical gardens. Starting prices were around AED 670k for studios (Vivanti, JVC By Meteora G+P+24 580 UNITS … – Instagram), appealing to value investors.
  • In Feb 2025Ellington Properties launched “Ocean House” on Palm Jumeirah, offering boutique ultra-luxury apartments with palm and sea views, catering to end-users seeking exclusivity.
  • Upcoming by Q3 2025Emaar is expected to unveil “Creek Waters II” in Dubai Creek Harbour after the success of Creek Waters, adding more waterfront apartments as the Creek Harbour skyline continues to grow (with the future world’s tallest tower still in planning).

These illustrate that whether it’s a super-prime villa or a cozy studio, Dubai’s off-plan market in 2025 has something new and exciting coming up in every segment.

(Note: When considering a specific project, always look at the location, developer credibility, pricing vs surrounding market, and payment plan. Our platform provides detailed profiles of each new launch – including location maps, unit mix, prices, and expected completion dates – so you can evaluate these opportunities thoroughly. Be sure to check our Off-Plan Projects page frequently for updates on 2025 launches, as new projects are announced regularly.)