Branded residences in Dubai continue to dominate the luxury real estate market, commanding a remarkable 42% premium over non-branded properties in 2025. The latest market data reveals that these exclusive properties are selling at an average of AED 3,288 per square foot compared to AED 2,321 for non-branded units.
Sales surged by 48% in the latter half of 2024, recording 7,628 transactions compared to 5,153 in the same period of 2023, solidifying Dubai’s position as the most active international realty market for branded residences. The emirate outperformed traditional luxury hubs like —
- Miami
- Phuket
- New York
- London
Dubai has bettered traditional luxury property markets in terms of —
- price growth
- investor appeal
- project volume
- evolving preferences among HNWIs (i.e., high-net-worth individuals) seeking prestigious urban living environments
Among the city’s most notable developments, the Bugatti Residences by Binghatti Properties in Business Bay showcases 182 luxury residences featuring unique penthouses with private car lifts. The Karl Lagerfeld Villas at Nad Al Sheba — Meydan offer 5- to 7-bedroom villas characterized by minimalist aesthetics and luxurious features.
The market’s strength is further evidenced by record-breaking transactions, including a five-bedroom apartment at The One at Palm Jumeirah Dorchester Collection, which sold for AED 275 million, achieving an unprecedented AED 17,235/square foot.
The premium pricing is driven by several factors, including —
- Brand value/prestige
- Superior amenities
- Prime locations
Currently, Dubai hosts 132 branded residences with 43,085 units, including —
- 1,282 ready-branded units valued at AED 6.88 billion
- 6,346 units under construction worth AED 24.9 billion
Leading the market in terms of price per square foot is Bvlgari on Jumeirah Bay Island at AED 10,668, followed by prestigious brands like Baccarat and Franck Muller. Integrating sustainability features has also become increasingly important, with energy-efficient residences commanding up to 25% higher resale values.
Key Areas to Watch in Dubai
Established Premium Locations
- Continues to be an iconic location for luxury-branded residences
- Home to prestigious projects like:
- Remains a prime location due to its proximity to Burj Khalifa and Dubai Mall
- Features new developments like:
- Mercedes-Benz Places by Binghatti Properties
- Consistently high demand and price appreciation
- Jumeirah Bay Island
- Emerging as an ultra-luxury destination
- Houses the Bulgari Lighthouse development
- Commands some of the highest prices per square foot (AED 10,668)
Emerging Hotspots
- Dubai Hills Estate
- Demonstrated remarkable growth with a 26% price increase in 2024
- Becoming increasingly popular for luxury developments
- Offers a mix of luxury and lifestyle amenities
- Business Bay
- Growing prominence in the branded residences sector
- Home to the upcoming Burj Binghatti Jacob & Co Residences
- Strategic location with strong investment potential
- Significant expansion plans by Emaar
- Designed as a new focal point for Dubai’s urban landscape
- Combines residential, commercial, and recreational spaces
Future Growth Areas
- Emaar South
- Strategic location near Dubai South and Al Maktoum International Airport
- Features modern townhouses, villas, and apartments
- Significant infrastructure development is planned
- The Heights Country Club
- Spans 81 million square feet
- Focus on wellness-focused community living
- Located at the intersection of Expo Road and Emirates Road
- Rashid Yachts & Marina
- New waterfront development
- Combines premium residences with world-class yachting facilities
- Part of Dubai’s coastline enhancement strategy
Investment Considerations
The attractiveness of these areas is further enhanced by:
- Ongoing infrastructure developments, including new Metro lines and road expansions
- Transit-oriented Development (TOD) principles being implemented
- The UAE’s AED 5 billion 10-year road development plan
These areas are expected to benefit from Dubai’s continued growth and infrastructure development, making them attractive options for both investors and end-users in the branded residences market. The shift towards non-hotel branded residences (projected to rise from 22% to 54% of the market) suggests these areas will see increased development activity in the coming years.
What’s in it for Investors
| For Developers | Better pricesQuicker sell-outsAccess to elite buyersHigher credibility with global appeal |
| For Property Buyers | Enhanced designOutstanding service & managementStronger capital appreciationBetter rental returnsExclusive lifestyleEasy ownership |
| For Brands | Newfound revenue opportunitiesMarket expansion |
As Dubai’s luxury property market continues to evolve, branded residences remain at the forefront of innovation and premium living, attracting global investors and end-users seeking the perfect blend of —
- Luxury
- Prestige
- investment potential
