Bayut and dubizzle, the UAE’s leading property platforms, have inaugurated their new state-of-the-art 45,000-square-foot hub at Dubai CommerCity, marking a significant milestone in their digital transformation journey. The facility, designed to accommodate over 400 employees, represents a strategic move to enhance the digital commerce and innovation capabilities of organizations.
The establishment of this hub follows the successful merger between Emerging Markets Property Group (EMPG) and OLX Group in 2020, which created a combined entity valued at AED 3.6 billion (US$1 billion). This merger has positioned the companies as dominant players in the MENA region’s digital marketplace, with operations spanning over 50 cities across emerging markets.
The new facility, situated within Dubai’s pioneering free zone dedicated to digital commerce, aligns with the emirate’s vision to become a global leader in the digital economy. Dubai CommerCity, operating under the Dubai Integrated Economic Zones Authority (DIEZ), is crucial in supporting the growth of digital commerce companies in the Middle East, North Africa, and South Asia regions.
The hub’s strategic location offers significant advantages, including proximity to Dubai International Airport and access to state-of-the-art infrastructure. To enhance operational efficiency, the facility leverages advanced technologies such as —
- AI
- IoT
- Blockchain
This expansion comes at a time when the UAE’s PropTech sector is experiencing remarkable growth. Projections indicate a 16.8% CAGR from 2022 to 2032 and potential market value reaching US $86.5 billion by 2032.
The companies have recently introduced innovative solutions such as TruEstimate™ and TruBroker™, demonstrating their commitment to enhancing transparency and customer experience in the real estate sector.
The comprehensive services that will be offered at Bayut and dubizzle’s new hub at Dubai CommerCity are:
| Core Services and Offerings | Property Technology (PropTech) ServicesTruEstimate™ Property Valuation Real-time, data-driven property valuation toolDeveloped in partnership with the Dubai Land DepartmentHas generated over 200,000 reports, demonstrating high market adoption 2. TruBroker™ Platform Recognition and engagement system for real estate agentsOver 6,500 badges awarded by February 2025Promotes transparency and collaboration in the real estate industry |
| Digital Commerce Solutions | Online Classifieds Services:Comprehensive listings for real estateVehicle marketplaceJob postingsOther classified categories |
| Innovation and Technology Services | AI-Enhanced Experiences:Smart services for house hunters and sellersAdvanced user experience featuresCutting-edge technological solutions Digital Infrastructure:High-speed connectivityAutomated systemsSmart operations integration Advanced Technology IntegrationArtificial Intelligence (AI) applicationsInternet of Things (IoT) solutionsBlockchain technology implementation |
| Support Services | Business OperationsLegal assistanceFinancial servicesAdministrative support Real Estate Training and DevelopmentCollaboration with the Dubai Land DepartmentIndustry professional development programsService efficiency training |
| Facility Features | Physical Infrastructure:45,000-square-foot facilityAccommodation for over 400 employeesCustomizable office spaces Strategic Location Benefits:Proximity to Dubai International AirportEnhanced logistics capabilitiesGlobal market access |
The hub is designed to serve as a comprehensive center for innovation and digital transformation in the UAE’s real estate and digital commerce sectors. Its strategic location within Dubai CommerCity positions it to leverage advanced infrastructure and technology to enhance service delivery and user experience.
The new hub is expected to catalyze innovation in the digital real estate space, supporting the development of cutting-edge solutions and fostering collaboration among industry professionals. This development reinforces Dubai’s position as a hub for digital innovation and commerce, contributing to the UAE’s digital economy, which currently represents 4.3% of the nation’s GDP.